Ramasubramanian's research addresses pressing contemporary global issues relating to media, diversity, and social justice. She is most widely recognized for her pioneering work on critical media effects, media literacy, difficult dialogues, race and media, and prejudice reduction. She has published in leading national and international outlets such as the Journal of Communication, Communication Monographs, Sex Roles, Journal of Social Issues, Media Psychology, International Journal of Communication, and Communication Research.
She serves as Associate Editor of the Journal of Applied Communication Research and on the editorial board of nine journals including Journal of Communication, Communication Monographs, Journal of International & Intercultural Communication, Journal of Children and Media, the Journal of Media Literacy Education, Psychology of Popular Media, Southern Journal of Communication, and Communication Education. She has held several leadership positions in professional organizations such as NCA, ICA, and SACA including on the NCA legislative assembly, Chair of the NCA Mass Comm Division, Chair of the ICA Aubrey Fischer Mentoring Awards Committee, and Steering Committee Member of SACA.
Ramasubramanian's research has been supported with grants from the NSF, Eurasia Foundation, Glasscock Center for Humanities, and the Office for Diversity. She is part of an interdisciplinary grant team that has received a one million dollar X Grant from the Presidential Excellence Funds for research on implicit bias and school discipline. She is also part of a T3 Grant on empowering scientists to communicate with the public.
Her research has been recognized with the 2019 TAMU Presidential Impact Fellow Award, Liberal Arts Cornerstone Faculty Fellowship '18-'22, NAMLE Outstanding Researcher Award for Media Literacy, Invited Faculty Lead at the NCA Institute for Faculty Development (Hope Conference), and several Top Paper Awards from ICA and NCA.
Associate Editor, Journal of Applied Communication Research, 2019 to present
Special Issue Editor (with Shaunak Sastry), Journal of International & Intercultural Communication. The subcontinent speaks: Intercultural communication perspectives from/on South Asia, in progress.
Editorial Board Member:
Journal of Communication: 2018-present
Communication Monographs: 2011-2014; 2016- present
Journal of International & Intercultural Comm.: 2011-2013; 2015- present
Journal of Applied Communication Research: 2014-present
Journal of Children and Media: 2016- present
Psychology of Popular Media: 2019-present
Journal of Media Literacy Education: 2019-present
Southern Journal of Communication: 2014-2015; 2017-present
Communication Education: 2020 - present
Citizen Critics –Racial Justice Co-editor: 2017-present
Journal of Creative Communications: 2014-2015
Leadership Positions in Disciplinary Organizations
National Communication Association
NCA Nominations Committee Member, 2018-2019
Scholars’ Office Hours (Presenter), 2018
Special Programming Planner with Barbara Burke [Two special sessions on Media Activism & Social Justice], 2016
Member, Legislative Assembly, 2015-2016
Immediate Past Division Chair, Mass Comm. Division, 2016
Division Chair, Mass Comm. Division, 2014-2015
Division Vice-Chair, Mass Comm. Division, 2013-2014
Chair, Teaching & Service Awards, (Mass Comm. Division), 2013
By-laws Committee Member, Mass Comm. Division, 2014-2015
Research Chair & Unit Planner, Mass Comm. Division, 2011-2012
Research Vice-Chair & Unit Planner, Mass Comm. Division, 2010-2011
Secretary, Mass Comm. Division, 2009-2010
Nominations committee member, Mass Comm. Division, 2005-2006
International Communication Association
Working group on Communication Member, scholar-activism (Activism, Communication & Social Justice Division), 2018-present
Program committee member, Voices of South Asia and its Diaspora, South Asia Communication Association (organizational member of ICA), 2017-2018
Invited Guest, Diversity Open Office Hours, 2017
Mentor, Research Escalator Session, Children, Adolescents, & Media Division, 2016
Chair, B. Aubrey Fisher Mentorship Award Committee, 2016
Member, B. Aubrey Fisher Mentorship Award Committee, 2014 and 2015
Member, Kyoon Hur Dissertation Award, (Mass Comm. Division), 2011
South Asia Communication Association
Steering Committee Member, 2018-present
Research Chair, Voices of South Asia and its Diaspora (sessions at ICA), 2018-2019
National Association for Media Literacy Education (NAMLE)
Awards Committee Member, 2019
Ramasubramanian, S., Winfield, A., & Riewestahl, E. (in press). Positive stereotypes and counter-stereotypes: Examining their effects on prejudice reduction and favorable intergroup relations. In Media Stereotypes: From Ageism to Xenophobia. Edited by Andrew Billings & Scott Parrott. Peter Lang Publishers.
Ramasubramanian, S. & Darzabi, R. (in press). Civic engagement, social justice, and media literacy. In Media Literacy in a Disruptive Media Environment. Edited by Bill Christ, Michelle Lipkin, and Belinha De Abreu. Routledge.
Ramasubramanian, S. & Landmark, S. (in press). Ethics of Empirical Research. In Jan Van den Bulck (Eds.). The International Encyclopedia of Media Psychology. Wiley-Blackwell/International Communication Association.
Ramasubramanian, S. & Costantini, R. (in press). Intergroup contact. In Jan Van den Bulck (Eds.). The International Encyclopedia of Media Psychology. Wiley-Blackwell/International Communication Association.
Saleem, M., Wojcieszak, M. E., Hawkins, I., Li, M. & Ramasubramanian, S. (2019). Social identity threats: How media and discrimination affect Muslim Americans’ identification as Americans and trust in the U.S. government. Journal of Communication, 69(2), 214-236. doi:
Saleem, M. & Ramasubramanian, S. (2019; online first in 2017). Muslim Americans’ identity management strategies in response to media stereotypes and discrimination. Media Psychology, 22(3), 373-393. doi: 10.1080/15213269.2017.1302345
[Cited in amicus briefs in the Ninth Circuit and Supreme Court in the state of Hawaii versus Trump case]
Freytag, J. & Ramasubramanian, S. (2019; online first in 2018). Are television deaths good deaths? : A narrative analysis of hospital death and dying in popular medical dramas. Health Communication, 34 (7), 747-754. doi: 10.1080/10410236.2018.1434735.
Ramasubramanian, S. (2019). Media inclusion, racial justice, and digital citizenship. How Public Policy Impacts Racial Inequality. (pp. 56-75). LSU Press: Baton Rouge, LA.
Ramasubramanian, S. (2019). Feminism and inclusive leadership: Bridging tradition and modernity from an Indic perspective. In S. Bodhananda, T. Agerwala, & S. Menon (Eds.). (pp. 213-243; Chapter 9). Routledge: London, U.K. Inclusive Leadership: Perspectives from Tradition and Modernity. Routledge: London, U.K.
Ramasubramanian, S. & Sousa. A. (2019). Media and ethnic stereotyping. In R. Hobbs & P. Mihailidis (Eds.). The International Encyclopedia of Media Literacy. Wiley-Blackwell/International Communication Association.
Winfield, A. & Ramasubramanian, S. (November, 2019). Colorism & Catfish(ing): Online Deception, Romantic Relationships, and the Effects of Skin Tone Bias in Catfish, The TV Show, In Media Res. http://mediacommons.org/imr/content/colorism-catfishing-online-deception-romantic-relationships-and-effects-skin-tone-bias
Ramasubramanian, S. & Miles, C. (2018). Cross-national comparative framing of news stories about the Syrian refugee crisis: Arabic versus English newspapers. International Journal of Communication, 12, 4488-4506.
Ramasubramanian, S. & Miles, C. (2018). White nationalist rhetoric, neoliberal multiculturalism, and colorblind racism: Decolonial critique of Richard Spencer’s campus visit. Javnost: The Public, 25(4), 426-444. doi: 10.1080/13183222.2018.1486058.
Dill-Shackleford, K., Ramasubramanian, S. & Drake, L. (2018). Stories about Black men and their consequences for health. Perspectives on Health Equity and Social Determinants of Health, (pp. 151-168; Chapter 9); National Academy of Medicine.
Dill-Shackleford, K., Ramasubramanian, S., Behm-Morawitz, E., Scharrer, E. Burgess, M., & Flemish, D. (2017). How stories about social groups in entertainment media factor into development. Pediatrics. 140 (Supplement 2) S157-S161; DOI: 10.1542/peds.2016-1758W.
Ramasubramanian, S., Sousa, A. & Gonlin, V. (2017). Facilitated dialogues to combat racism: A goal-based approach. Journal of Applied Communication Research, 45 (5), 537-556, doi:10.1080/00909882.2017.1382706.
Janicke, S. & Ramasubramanian, S. (2017). Spiritual media experiences, trait transcendence, and enjoyment of popular films. Journal of Media and Religion, 16(2), 51-66, doi: 10.1080/15348423.2017.131112.
Ramasubramanian, S., Doshi, M. & Saleem, M. (2017). Mainstream versus ethnic media: How they shape self-esteem and ethnic pride among ethnic minorities. International Journal of Communication, 11, 1879–1899.
Ramasubramanian, S. & Doshi, M. (2017). Ethnic performance, language proficiency, and ethnic media use among Indian American immigrants. Journal of International & Intercultural Communication, 10(3), 183-200. doi: 10.1080/17513057.2016.1272707.
Ramasubramanian, S. & Martinez, A. (2017). News framing of Obama, racialized scrutiny, and symbolic racism. Howard Journal of Communication, 28(1), 36-54. Doi: 10.1080/10646175.2016.1235519.
Ramasubramanian, S. (2017). Mindfulness, stress coping, and everyday resilience among emerging youth in a university setting: A mixed methods approach. International Journal of Adolescence & Youth. 22 (3), 308-321. doi: 10.1080/02673843.2016.1175361.
Sousa, A & Ramasubramanian, S. (2017). Challenging gender and racial stereotypes in online spaces: Alternative storytelling among Latino/a youth in the U.S. In D. Lemish & M. Götz (Eds.). Beyond the Stereotypes – Images of Boys and Girls, and their Consequences (pp. 75-83). Gothenburg, Sweden: Nordicom Press.
Ramasubramanian, S. & Yadlin-Segal, A. (2017). Media influence on stigma. In P. Roessler (Ed.). International Encyclopedia of Media Effects. (pp. 1933-1940). Wiley-Blackwell/International Communication Association.
Ramasubramanian, S. (2017). Book review: Media Exposure during Infancy and Early Childhood: The Effects of Content and Context on Learning and Development. Journal of Children & Media; 11(4), 502–503; doi: 10.1080/17482798.2017.1375216
Ramasubramanian, S. & Yadlin-Segal, A. (2017). Building meaningful cross-sector partnerships for children and media initiatives: A conversation café with scholars and activists from around the world (Journal Article Reprinted as Book Chapter). In D. Lemish, A. Jordan & V. Rideout (Eds.). Children, Adolescents and Media: The Future of Research and Action. Routledge.
Ramasubramanian, S. (2016). Racial/ethnic identity, community-oriented media initiatives, and transmedia storytelling. The Information Society, 32(5), 333-342. doi: 10.1080/01972243.2016.1212618.
Saleem, M., Yang, G. & Ramasubramanian, S. (2016). Reliance on direct and mediated contact and public policies supporting outgroup harm. Journal of Communication. 66(4), 604-624; doi: 10.1111/jcom.12234
Ramasubramanian, S. & Yadlin-Segal, A. (2016). Building meaningful cross-sector partnerships for children and media initiatives: A conversation café with scholars and activists from around the world. Journal of Children and Media. 10(2), 216-224; doi: 10.1080/17482798.2015.1127840.
Ramasubramanian, S. (2016). Srividya Ramasubramanian on Gordon Allport. In R. Hobbs (Ed.). Exploring the Roots of Digital and Media Literacy through Personal Narrative. Philadelphia, PA: Temple University Press.
Ramadurai, V., Sharf, B. & Ramasubramanian, S. (2015). Roads less traveled: Health seeking narratives and the pathfinder model of CAM usage. Qualitative Health Research. 26, 1216-1228; doi: 10.1177/1049732315582009.
Martinez, A. & Ramasubramanian, S. (2015). Latino audiences, racial/ethnic identification, and responses to stereotypical comedy. Mass Communication & Society, 18(2), 209-229; doi: 10.1080/15205436.2014.907427.
Ramasubramanian, S. (2015). Using celebrity news to reduce racial/ethnic prejudice. Journal of Social Issues, 71(1), 123-137; doi: 10.1111/josi.12100.
Scharrer, E. & Ramasubramanian, S. (2015). Intervening in the media’s influence on stereotypes of race and ethnicity: The role of media literacy. Journal of Social Issues, 71(1), 171-185. doi: 10.1111/josi.12103.
Ramasubramanian, S. & Murphy, C.J. (2014). Experimental studies of media stereotyping effects. In M. Webster & J. Sell (Eds.). Laboratory Experiments in the Social Sciences (pp. 385-402). San Diego, CA: Academic Press.
Ramasubramanian, S. (2014). Media and spirituality. In Media and Social Life (pp. 46-62). (Eds.) M.B. Oliver & A. Raney. New York: Routledge.
Ramasubramanian, S. The Huffington Post. (September 2014). “Promoting engaged scholarship and community-oriented media for social good.”
Ramasubramanian, S. (2013). Intergroup contact, media exposure, and racial attitudes, Journal of Intercultural Communication Research, 42 (1), 54-72.
Ramasubramanian, S. The Huffington Post. (Sept 2013). “Rise up for meaningful media.”
Ramasubramanian, S. Sruti Magazine. (December 2013). “TVG’s London workshop marked by wisdom and humor.”
Ramasubramanian, S. & Kornfield, S. (2012). Japanese anime heroines as pro-social role models: Implications for cross-cultural entertainment effects. Journal of International and Intercultural Communication, 5(3), 189-207
Sanders, M. S. & Ramasubramanian, S. (2012). Stereotype content and the African-American viewer: An examination of African-Americans’ stereotyped perceptions of fictional media characters. Howard Journal of Communication, 23(1), 17-39.
Ramasubramanian, S. & Kornfield, S. (August 2012). “I wish I could be like her: Japanese anime heroines as role models.” Communication Currents, 7(4).
Ramasubramanian, S. Asian Outlook Magazine (June 2012). “Finding a common thread to weave magical music.”
Ramasubramanian, S. The Indian Express (International Edition). (June 8, 2012). “Exploring the Dhrupad-Dikshitar Connection.”
Ramasubramanian, S. (2011). The impact of stereotypical versus counter-stereotypical media exemplars on racial attitudes, causal attributions, and support for affirmative action. Communication Research, 38, 497-516.
Ramasubramanian, S. (2011). Television exposure, model minority portrayals, and Asian-American stereotypes: An exploratory study. Journal of Intercultural Communication,
Ramasubramanian, S. (2010). Testing the cognitive-affective consistency of intercultural attitudes: Can stereotypes explain hostile and benevolent prejudice? Journal of Intercultural Communication Research, 39(2), 103-119.
Ramasubramanian, S. (2010). Television viewing, racial attitudes, and policy preferences: Exploring the role of social identity and intergroup emotions in influencing support for affirmative action. Communication Monographs, 77(1), 102-120.
Ramasubramanian, S. (April 2010). Do television stereotypes influence support for affirmative action? Communication Currents, 5(2).
Ramasubramanian, S. & Sanders, M.S. (2009). The good, the bad, and the ugly: Exploring the role of emotions in understanding the appeal of video game characters. American Journal of Media Psychology, 2(1/2), 148-169.
Ramasubramanian, S. & Jain, P. (2009). Gender stereotypes and normative heterosexuality in matrimonial ads from globalizing India. Asian Journal of Communication, 19 (3), 253-269.
Oliver, M. B., Yang, H., Ramasubramanian, S., Kim, J., & Lee, S. (2008). Exploring implications of perceived media reinforcement on third-person perceptions. Communication Research, 35(4), 745-769.
Yang, H., Ramasubramanian, S. & Oliver, M. B. (2008). Cultivation effects on quality of life indicators: Exploring the effects of American television consumption on feelings of relative deprivation in South Korea and India, Journal of Broadcasting & Electronic Media, 52(2), 247-267.
Ramasubramanian, S., & Martin, S. (2008). Teens and the new media environment: Challenges and opportunities. In A. B. Jordan, D. Kunkel, J. Manganello, & M. Fishbein (Eds.). Media Messages and Public Health: A Decisions Approach to Content Analysis (pp. 99-115). New York: Routledge.
Ramasubramanian, S. (2007). Media-based strategies to reduce racial stereotypes activated by news stories. Journalism & Mass Communication Quarterly, 84 (2), 249-264.
Ramasubramanian, S. & Oliver, M. B. (2007). Activating and suppressing hostile and benevolent racism: Evidence for comparative stereotyping, Media Psychology, 9 (3), 623-646.
Oliver, M. B., Mahood, C., Kalyanaraman, S., & Ramasubramanian, S. (2007). Sexual and violent imagery in movie previews: Effects on viewer perceptions and anticipated enjoyment, Journal of Broadcasting & Electronic Media, 51(4), 596-614.
Oliver, M. B., Ramasubramanian, S., & Kim, J. (2007). Media and racism. D.R. Roskos-Ewoldsen & J. Monahan (Eds.). Communication and Social Cognition: Theories and Methods (pp. 273-294), Mahwah, NJ: Lawrence Erlbaum.
Ramasubramanian, S. & Oliver, M.B. (2007). Portrayals of sexual violence in popular Hindi films (Journal Article Reprinted as Book Chapter). In R. Ghadially (Ed.). Urban Women in Contemporary India (pp.170-182). New Delhi: Sage Publications.
Ramasubramanian, S. & Oliver, M.B. (2006). Portrayals of sexual violence in popular Hindi films (Journal Article Reprinted as Book Chapter). In C. K. Weaver & C. Carter (Eds.). Critical Readings: Violence and the Media (pp. 210-225). Maidenhead, UK: Open University Press.
Ramasubramanian, S. (2005). A content analysis of the portrayal of India in films produced in the West. Howard Journal of Communication, 16(4), 243-265.
Ramasubramanian, S. & Oliver, M.B. (2003). Portrayals of sexual violence in popular Hindi films, 1997-99, Sex Roles, 48, 327-336.
Olorunnisola, A., Ramasubramanian, S., Russill, C. & Dumas, J. (2003). Case study effectiveness in a team-teaching and gen-ed environment. Journal of General Education, 52 (3), 175-198.
Ramasubramanian, S., Gyure, J.F. & Mursi, N.M. (2002). Impact of Internet images: Impression formation effects of university Web sites. Journal of Marketing for Higher Education, 12 (2), 49-68.