Research

Research Highlights

Ramasubramanian's research focuses on critical media effects, media and identity, media literacy, stereotyping processes, intercultural/intergroup communication, social justice, and mindfulness. Apart from over 50 publications in top communication outlets, her work has also been featured in popular media such as the Huffington Post, National Public Radio, Dallas Morning News, and India Today. She has delivered several public talks and keynotes around the world including at TEDx-Lee College, U.K, Singapore, the Netherlands, New Zealand, Australia, Germany, India, and China. Her research has been supported with grants from the NSF, Eurasia Foundation, Glasscock Center for Humanities, and the Office for Diversity. She is part of an interdisciplinary grant team that has received a one million dollar X Grant from the Presidential Excellence Funds for research on implicit bias and school discipline. She is also part of a T3 Grant on empowering scientists to communicate with the public. Her research has been recognized with the 2019 Presidential Impact Fellowship, Liberal Arts Cornerstone Faculty Fellowship '18-'22, NAMLE Outstanding Researcher Award for Media Literacy, Invited Faculty Lead at the NCA Institute for Faculty Development (Hope Conference), and several Top Paper Awards from ICA and NCA.

Keynotes and Invited Colloquia

Find my publications at

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  • Nordic Network for Intercultural Communication, Valmiera, Latvia, Beyond diversity as commodity: Neoliberal multiculturalism, anti-oppression pedagogy, and inclusive communication, November 2019.

  • California PolyTechnic State University, San Luis Obispo, Campus climate, racial microaggressions, and inclusive communication: A dialogue-based approach, October 2019.

  • University of California at Santa Barbara, Difficult dialogues, anti-racism, and inclusive communication: Transforming our classrooms, campuses, and communities,” October 2019.

  • Emerson College, Difficult dialogues, anti-racism pedagogy, and inclusive communication, September 2019.

  • University of Massachusetts-Amherst, Blurring the boundaries, balancing the tensions: Meanings, practices, risks, challenges, and opportunities for Communication scholar-activists, September 2019.

  • Texas A&M Communications Summit, Identifying and reaching excluded groups on campus, September 2019.

  • Massey University, Palmerston North, New Zealand, Critical media effects, Islamophobia, and (de)stigmatization, Decolonizing Anti-Racist Interventions series, July 2019

  • Elihu Katz colloquium series, University of Pennsylvania (Annenberg School for Communication), Stereotyping, (de)stigmatization, and social justice: Examining the role of media, April 2019

  • UT-Dallas (School of Arts, Technology, and Emerging Communication), Dean’s colloquium series, Media inclusion, racial justice, and critical new media literacies: Charting an agenda for social change, February 2019

  • Asian Pacific Islander Desi American (APIDA) Heritage Month Celebrations, Keynote address for the inaugural Leadership Education for APIDA Development (LEAD) conference, Texas A&M University, APIDA/American/Aggie: Exploring the intersections, challenging the stereotypes, and redefining our identities, 2018.

  • St. Mary’s College of California, Roy E. and Patricia Disney Forum Speaker Series, Illegal aliens, perpetual foreigners, and model minorities: How media portrayals of immigrants shape users’ attitudes and beliefs. 2018.

  • TEDx Symposium, Lee College – Huntsville Center (first TEDx event in a Texas prison), The power of media for an inclusive world, 2017.

  • Breaux Symposium on Race and Policy, Reilly Center for Media & Public Affairs, Louisiana State University, Media inclusion, racial justice, and digital citizenship, 2017

  • Keynote lecture for Asian/Pacific Islander Heritage Celebrations, Penn State University, Geeks, dragon ladies, and perpetual foreigners: Countering stereotypes of Asian-Americans in the media and beyond. 2017

  • United Nations Alliance of Civilizations, New York,Energizing social inclusion through youth-produced media. 2016

  • NCA Institute for Faculty Development (Hope Conference), Hope College, Media stereotypes, positive storytelling and critical media literacy, 2015

  • NCA Institute for Faculty Development (Hope Conference), Hope College, Roundtable on the future of academia and the Communication discipline, 2015

  • Macquerie University, Sydney, Australia, Intercultural communication, media literacy, and stereotype reduction, 2014.

  • Mudra Inst. of Communication Ahmedabad (MICA), India, From MICA to Media Rise. 2014

  • International Women’s Conference, Bangalore, India, Media literacy, women’s empowerment, and positive human values. 2014

  • National University of Singapore, Singapore,Media literacy, ethnic performance & stereotyping processes. 2014

  • London School of Economics, London, U.K.,Celebrity news, racial/ethnic stereotypes, & affirmative action policy support, 2013

  • V Univ. of Amsterdam, Amsterdam, The Netherlands,The curious case of counter-stereotypes, 2013

  • Hanover University, Germany,Media literacy, counter-stereotypes and prejudice reduction. 2013

  • Communication University of China, Beijing, China,Media strategies to reduce prejudice. 2012

  • Mary Junck Lecture Series, University of North Carolina, Chapel Hill, Obama, Oprah, & Omarosa: Counter-stereotypic media exemplars and their effects on prejudice reduction, 2012

  • Kansas State University, Media exposure, interracial contact, and racial attitudes. 2011

Publications

In Press

Ramasubramanian, S. & Darzabi, R. (in press). Civic engagement, social justice, and media literacy. In Media Literacy in a Disruptive Media Environment. Edited by Bill Christ, Michelle Lipkin, and Belinha De Abreu. Routledge.

Ramasubramanian, S. & Landmark, S. (in press). Ethics of Empirical Research. In Jan Van den Bulck (Eds.). The International Encyclopedia of Media Psychology. Wiley-Blackwell/International Communication Association.

 

Ramasubramanian, S. & Costantini, R. (in press). Intergroup contact. In Jan Van den Bulck (Eds.). The International Encyclopedia of Media Psychology. Wiley-Blackwell/International Communication Association.

2019

 

Saleem, M., Wojcieszak, M. E., Hawkins, I., Li, M. & Ramasubramanian, S. (2019). Social identity threats: How media and discrimination affect Muslim Americans’ identification as Americans and trust in the U.S. government. Journal of Communication, 69(2), 214-236. doi: https://doi.org/10.1093/joc/jqz001

 

Saleem, M. & Ramasubramanian, S. (2019; online first in 2017). Muslim Americans’ identity management strategies in response to media stereotypes and discrimination. Media Psychology, 22(3), 373-393. doi: 10.1080/15213269.2017.1302345

 [Cited in amicus briefs in the Ninth Circuit and Supreme Court in the state of Hawaii versus Trump case]

Freytag, J. & Ramasubramanian, S. (2019; online first in 2018). Are television deaths good deaths? : A narrative analysis of hospital death and dying in popular medical dramas. Health Communication, 34 (7), 747-754. doi: 10.1080/10410236.2018.1434735.

Ramasubramanian, S. (2019). Media inclusion, racial justice, and digital citizenship. How Public Policy Impacts Racial Inequality. (pp. 56-75).  LSU Press: Baton Rouge, LA.

Ramasubramanian, S. (2019). Feminism and inclusive leadership: Bridging tradition and modernity from an Indic perspective. In S. Bodhananda, T. Agerwala, & S. Menon (Eds.). (pp. 213-243; Chapter 9). Routledge: London, U.KInclusive Leadership: Perspectives from Tradition and Modernity. Routledge: London, U.K.

Ramasubramanian, S. & Sousa. A. (2019). Media and ethnic stereotyping. In R. Hobbs & P. Mihailidis (Eds.). The International Encyclopedia of Media Literacy. Wiley-Blackwell/International Communication Association.

Winfield, A. & Ramasubramanian, S. (November, 2019). Colorism & Catfish(ing): Online Deception, Romantic Relationships, and the Effects of Skin Tone Bias in Catfish, The TV Show, In Media Res.

2018

Ramasubramanian, S. & Miles, C. (2018). Cross-national comparative framing of news stories about the Syrian refugee crisis: Arabic versus English newspapers. International Journal of Communication, 12, 4488-4506.

Ramasubramanian, S. & Miles, C. (2018). White nationalist rhetoric, neoliberal multiculturalism, and colorblind racism: Decolonial critique of Richard Spencer’s campus visit. Javnost: The Public, 25(4), 426-444.  doi: 10.1080/13183222.2018.1486058.

Dill-Shackleford, K., Ramasubramanian, S. & Drake, L. (2018). Stories about Black men and their consequences for health. Perspectives on Health Equity and Social Determinants of Health, (pp. 151-168; Chapter 9); National Academy of Medicine.

2017

Dill-Shackleford, K., Ramasubramanian, S., Behm-Morawitz, E., Scharrer, E. Burgess, M., & Flemish, D. (2017). How stories about social groups in entertainment media factor into development. Pediatrics. 140 (Supplement 2) S157-S161; DOI: 10.1542/peds.2016-1758W.

 

Ramasubramanian, S., Sousa, A. & Gonlin, V. (2017). Facilitated dialogues to combat racism: A goal-based approach. Journal of Applied Communication Research, 45 (5), 537-556, doi:10.1080/00909882.2017.1382706.

 

Janicke, S. & Ramasubramanian, S. (2017). Spiritual media experiences, trait transcendence, and enjoyment of popular films. Journal of Media and Religion, 16(2), 51-66, doi: 10.1080/15348423.2017.131112.

 

Ramasubramanian, S., Doshi, M. & Saleem, M. (2017). Mainstream versus ethnic media: How they shape self-esteem and ethnic pride among ethnic minorities. International Journal of Communication, 11, 1879–1899.

 

Ramasubramanian, S. & Doshi, M. (2017). Ethnic performance, language proficiency, and ethnic media use among Indian American immigrants. Journal of International & Intercultural Communication, 10(3), 183-200. doi: 10.1080/17513057.2016.1272707.

 

Ramasubramanian, S. & Martinez, A. (2017). News framing of Obama, racialized scrutiny, and symbolic racism. Howard Journal of Communication, 28(1), 36-54. Doi: 10.1080/10646175.2016.1235519.

Ramasubramanian, S. (2017). Mindfulness, stress coping, and everyday resilience among emerging youth in a university setting: A mixed methods approach. International Journal of Adolescence & Youth. 22 (3), 308-321. doi: 10.1080/02673843.2016.1175361.

Sousa, A & Ramasubramanian, S. (2017). Challenging gender and racial stereotypes in online spaces: Alternative storytelling among Latino/a youth in the U.S. In D. Lemish & M. Götz (Eds.). Beyond the Stereotypes – Images of Boys and Girls, and their Consequences (pp. 75-83). Gothenburg, Sweden: Nordicom Press.

Ramasubramanian, S. & Yadlin-Segal, A. (2017). Media influence on stigma. In P. Roessler (Ed.). International Encyclopedia of Media Effects. (pp. 1933-1940). Wiley-Blackwell/International Communication Association.

Ramasubramanian, S. (2017). Book review: Media Exposure during Infancy and Early Childhood: The Effects of Content and Context on Learning and Development. Journal of Children & Media; 11(4), 502–503; doi: 10.1080/17482798.2017.1375216

Ramasubramanian, S. & Yadlin-Segal, A. (2017). Building meaningful cross-sector partnerships for children and media initiatives: A conversation café with scholars and activists from around the world (Journal Article Reprinted as Book Chapter). In D. Lemish, A. Jordan & V. Rideout (Eds.). Children, Adolescents and Media: The Future of Research and Action. Routledge.

2016

 

Ramasubramanian, S. (2016). Racial/ethnic identity, community-oriented media initiatives, and transmedia storytelling. The Information Society, 32(5), 333-342. doi: 10.1080/01972243.2016.1212618.

 

Saleem, M., Yang, G. & Ramasubramanian, S. (2016). Reliance on direct and mediated contact and public policies supporting outgroup harm. Journal of Communication. 66(4), 604-624; doi: 10.1111/jcom.12234

 

Ramasubramanian, S. & Yadlin-Segal, A. (2016). Building meaningful cross-sector partnerships for children and media initiatives: A conversation café with scholars and activists from around the world. Journal of Children and Media. 10(2), 216-224; doi: 10.1080/17482798.2015.1127840.

Ramasubramanian, S. (2016). Srividya Ramasubramanian on Gordon Allport.  In R. Hobbs (Ed.). Exploring the Roots of Digital and Media Literacy through Personal Narrative.  Philadelphia, PA: Temple University Press.

2015

 

Ramadurai, V., Sharf, B. & Ramasubramanian, S. (2015). Roads less traveled: Health seeking narratives and the pathfinder model of CAM usage. Qualitative Health Research. 26, 1216-1228; doi: 10.1177/1049732315582009.

 

Martinez, A. & Ramasubramanian, S. (2015). Latino audiences, racial/ethnic identification, and responses to stereotypical comedy. Mass Communication & Society, 18(2), 209-229; doi: 10.1080/15205436.2014.907427.

 

Ramasubramanian, S. (2015). Using celebrity news to reduce racial/ethnic prejudice. Journal of Social Issues, 71(1), 123-137; doi: 10.1111/josi.12100.

 

Scharrer, E. & Ramasubramanian, S. (2015). Intervening in the media’s influence on stereotypes of race and ethnicity: The role of media literacy. Journal of Social Issues, 71(1), 171-185. doi: 10.1111/josi.12103.

2014

Ramasubramanian, S. & Murphy, C.J. (2014). Experimental studies of media stereotyping effects. In M. Webster & J. Sell (Eds.). Laboratory Experiments in the Social Sciences (pp. 385-402). San Diego, CA: Academic Press.

 

Ramasubramanian, S. (2014). Media and spirituality. In Media and Social Life (pp. 46-62). (Eds.) M.B. Oliver & A. Raney. New York: Routledge.

Ramasubramanian, S. The Huffington Post. (September 2014). “Promoting engaged scholarship and community-oriented media for social good.”

 

2013

 

Ramasubramanian, S. (2013). Intergroup contact, media exposure, and racial attitudes, Journal of Intercultural Communication Research, 42 (1), 54-72.

Ramasubramanian, S. The Huffington Post.  (Sept 2013). “Rise up for meaningful media.”

Ramasubramanian, S. Sruti Magazine. (December 2013). “TVG’s London workshop marked by wisdom and humor.”

2012

 

Ramasubramanian, S. & Kornfield, S. (2012). Japanese anime heroines as pro-social role models: Implications for cross-cultural entertainment effects. Journal of International and Intercultural Communication, 5(3), 189-207

 

Sanders, M. S. & Ramasubramanian, S. (2012). Stereotype content and the African-American viewer: An examination of African-Americans’ stereotyped perceptions of fictional media characters. Howard Journal of Communication, 23(1), 17-39.

Ramasubramanian, S. & Kornfield, S. (August 2012). “I wish I could be like her: Japanese anime heroines as role models.” Communication Currents, 7(4).

Ramasubramanian, S. Asian Outlook Magazine (June 2012). “Finding a common thread to weave magical music.”

 

Ramasubramanian, S. The Indian Express (International Edition). (June 8, 2012). “Exploring the Dhrupad-Dikshitar Connection.”

 

2011

 

Ramasubramanian, S. (2011). The impact of stereotypical versus counter-stereotypical media exemplars on racial attitudes, causal attributions, and support for affirmative action. Communication Research, 38, 497-516.

 

Ramasubramanian, S. (2011). Television exposure, model minority portrayals, and Asian-American stereotypes: An exploratory study. Journal of Intercultural Communication, http://www.immi.se/intercultural/nr26/ramasubramanian.htm.

2010

 

Ramasubramanian, S. (2010). Testing the cognitive-affective consistency of intercultural attitudes: Can stereotypes explain hostile and benevolent prejudice? Journal of Intercultural Communication Research, 39(2), 103-119.

 

Ramasubramanian, S. (2010). Television viewing, racial attitudes, and policy preferences: Exploring the role of social identity and intergroup emotions in influencing support for affirmative action. Communication Monographs, 77(1), 102-120.

Ramasubramanian, S. (April 2010). Do television stereotypes influence support for affirmative action? Communication Currents, 5(2).

2009

 

Ramasubramanian, S. & Sanders, M.S. (2009). The good, the bad, and the ugly:  Exploring the role of emotions in understanding the appeal of video game characters. American Journal of Media Psychology, 2(1/2), 148-169.

 

Ramasubramanian, S. & Jain, P. (2009). Gender stereotypes and normative heterosexuality in matrimonial ads from globalizing India. Asian Journal of Communication, 19 (3), 253-269.

2008

 

Oliver, M. B., Yang, H., Ramasubramanian, S., Kim, J., & Lee, S. (2008). Exploring implications of perceived media reinforcement on third-person perceptions. Communication Research, 35(4), 745-769.

 

Yang, H., Ramasubramanian, S. & Oliver, M. B. (2008). Cultivation effects on quality of life indicators: Exploring the effects of American television consumption on feelings of relative deprivation in South Korea and India, Journal of Broadcasting & Electronic Media, 52(2), 247-267.

 

Ramasubramanian, S., & Martin, S. (2008). Teens and the new media environment: Challenges and opportunities. In A. B. Jordan, D. Kunkel, J. Manganello, & M. Fishbein (Eds.). Media Messages and Public Health: A Decisions Approach to Content Analysis (pp. 99-115). New York: Routledge.

2007

Ramasubramanian, S. (2007). Media-based strategies to reduce racial stereotypes activated by news stories. Journalism & Mass Communication Quarterly, 84 (2), 249-264.

 

Ramasubramanian, S. & Oliver, M. B. (2007). Activating and suppressing hostile and benevolent racism: Evidence for comparative stereotyping, Media Psychology, 9 (3), 623-646.

 

Oliver, M. B., Mahood, C., Kalyanaraman, S., & Ramasubramanian, S. (2007). Sexual and violent imagery in movie previews: Effects on viewer perceptions and anticipated enjoyment, Journal of Broadcasting & Electronic Media, 51(4), 596-614.

Oliver, M. B., Ramasubramanian, S., & Kim, J. (2007). Media and racism. D.R. Roskos-Ewoldsen & J. Monahan (Eds.). Communication and Social Cognition: Theories and Methods (pp. 273-294), Mahwah, NJ: Lawrence Erlbaum.

Ramasubramanian, S. & Oliver, M.B. (2007). Portrayals of sexual violence in popular Hindi films (Journal Article Reprinted as Book Chapter). In R. Ghadially (Ed.). Urban Women in Contemporary India (pp.170-182). New Delhi: Sage Publications.

2006

Ramasubramanian, S. & Oliver, M.B. (2006). Portrayals of sexual violence in popular Hindi films (Journal Article Reprinted as Book Chapter). In C. K. Weaver & C. Carter (Eds.). Critical Readings: Violence and the Media (pp. 210-225). Maidenhead, UK: Open University Press.

2005

 

Ramasubramanian, S. (2005). A content analysis of the portrayal of India in films produced in the West. Howard Journal of Communication, 16(4), 243-265.

2003

 

Ramasubramanian, S. & Oliver, M.B. (2003). Portrayals of sexual violence in popular Hindi films, 1997-99, Sex Roles, 48, 327-336.

 

Olorunnisola, A., Ramasubramanian, S., Russill, C. & Dumas, J. (2003). Case study effectiveness in a team-teaching and gen-ed environment. Journal of General Education, 52 (3), 175-198.

2002

 

Ramasubramanian, S., Gyure, J.F. & Mursi, N.M. (2002). Impact of Internet images: Impression formation effects of university Web sites. Journal of Marketing for Higher Education, 12 (2), 49-68.